Digital Advertising • Search Engine Marketing (SEM) • Pay-perclick (PPC) • Online Advertising • Google AdWords • Retargeting • Social Media Advertising
Digital advertising no longer only means display banners on a website. Every digital campaign starts with strategy to determine specific objectives for the campaign: increasing website traffic, growing overall revenue, promoting a specific event or generating brand awareness. With ongoing measurement, optimization and reporting we can justify every digital marketing dollar spent.
Television • Radio • Out-of-Home • Direct Mail • Print
At times, an integrated media plan using traditional trade publications, direct mail, local print or neighborhood publications is the right way to reach your audience. Our media department will evaluate and screen all media inquiries so you can focus on your business. Then, based on your budget, we’ll research and recommend an integrated media plan based on your goals, seasonality, product launch, editorial content, promotion/publicity or sales cycle.
Our partnership with a buying firm allows us to plan and buy local, regional and national television, radio, print, digital, billboard and other out-of-home mediums with efficiency and greater scale. Whether you are targeting multiple zip codes, local cities, the Houston MSA/DMA, or national markets, we can build a multi-media program using the best medium for your message. These traditional mediums can help you build a beautifully integrated advertising campaign with the assurance that you are reaching your audience to get the most effective and efficient impact for each advertising dollar.